New menus & food concepts
Turn your food direction into a coherent menu. We consider the customer, occasion, flavour balance, preparation requirements and service format.
Menu & product development
From your first idea to food that works.
New menus, new products and better recipes. In-house culinary development shaped around your customers, commercial goals and operation—available as a standalone service.
Your idea, developed with purpose
Food people want.
Recipes teams can use.
From a first concept to an established recipe that needs improving, we develop around taste, commercial requirements and the way the food will be served.
Our in-house team works with restaurant operators, hospitality businesses and food brands. We can create new dishes, refine existing products or help a recipe make the transition from kitchen preparation to regular production.
Development can be commissioned independently of manufacturing. We agree what you need to receive at handover so the work supports your chosen next step.
Culinary and commercial thinking
Develop the food. Resolve the detail.
New product development
Develop products from an agreed brief through recipes, samples and tasting feedback. Product feasibility and intended production requirements inform the work.
Existing recipe improvement
Review flavour, texture, ingredients, portions and yield. Explore changes against an agreed benchmark so improvements protect the character of your food.
Seasonal development
Plan menu changes and limited-time offers around your brand, customer occasions and operational capacity. Agree a development calendar and the priorities for each launch.
Recipe costing & specifications
Work through ingredient quantities, yields and portion costs using agreed inputs. Document the recipe and practical requirements so your team has a clear reference.
Scale-up & implementation
Assess how preparation and cooking change at production scale. For manufacture with WGR, agree trials, approval points and the supply arrangements needed for launch.
A useful handover
More than a tasting.
Your brief determines the deliverables. An agreed development package can include:
- Recipes and ingredient requirements
- Samples and a record of agreed refinements
- Yield, portion and recipe-cost calculations
- Preparation, finishing and serving instructions
- Product specifications and launch actions
- Operational handover and agreed team training
We agree confidentiality, recipe ownership and permitted use as part of the project arrangements. Manufacturing quantities, storage requirements and lead times are assessed for the individual product.
See the project processClear scope. The right expertise.
WGR delivers its consultancy, culinary development and operational support in-house. Nutritional testing, photography, branding and packaging services are outside our scope. Where these are needed, we can recommend external specialists for you to engage separately.
A conversation is where it starts
Bring us the idea. Let’s work through the possibilities.
A business challenge, a new menu or a production brief. Tell us what you want to achieve. We’ll help you identify the right support.
Discuss a development brief