Built by operators. Made for hospitality.

WGR’s story starts with operating restaurants, and learning what it takes to make them work.

After becoming the first franchisee of Wrap It Up!, co-founder Tayub Mushtaq went on to build an estate of 22 London stores. As the business grew, one lesson became clear: centralising preparation could make a meaningful difference to food consistency, kitchen labour and the space each restaurant needed.

A central kitchen gave teams a dependable foundation for service. It also showed how thoughtful production could support the commercial side of hospitality without losing the character of the food.

A new purpose

When the pandemic changed the way the City worked, the business had to adapt. A request from the NHS led to the kitchen preparing meals for frontline teams, with production reaching up to 20,000 meals a week.

That experience helped shape a new direction. Tayub and co-founder Naureen Khan saw an opportunity to bring the benefits of central production to other hospitality businesses. WGR Foods became a dedicated bespoke food manufacturing partner.

The same understanding, a wider ambition

Today, WGR works with independent operators, restaurant groups, QSR brands and hospitality businesses. Our offer combines independent consultancy, menu and product development, bespoke production and refrigerated delivery. Customers can engage us for advice or development alone, or work with us through to regular supply.

Our role is to help each partner preserve what makes their food distinctive while making it easier to deliver at scale. As their menus and businesses evolve, we aim to evolve with them.